Valentine’s Day
Diotima
Creative Director: Thodoris Malapetsas
Art Director: Alexis Alifragkis
Copywriter: Konstantina Stigka
print ad
Valentine’s Day is associated with chocolates, roses, teddy bears.
For women in abusive relationships, gifts that look cute have a sinister subtext.
This work for Diotima, gives a hopeful, empowering message
by reversing the Valentine’s Day cliche.
Because for some, not celebrating can be a reason to celebrate this day.