Konstantina Stigka  Contact
   
To do this week

  • Tidy my room
  • Buy groceries

Tomato


Lidl

Creative Director: Ioannis Koutalas
Art Director: Eri Papanagiotou
Copywriter: Konstantina Stigka


print ad







Tomayto, tomahto: 
idiom used to dismissively suggest that something is a distinction without a difference. 

Our print ad for Lidl agrees. This is a work commisioned by Lidl 
for the magazine “Praksi”. Every issue is devoted to a theme and this issue’s was identity.
After some philosophy-infused brainstorming, we ended up with this idea, which depicts variations of tomato 
use to highlight that the essence remains the same.
Same applies to people, like you, and me, and everyone we know.