Online_Leaflet
Lidl
Creative Director: Ioannis Koutalas
Art Director: Michalis Demelis
Copywriter: Konstantina Stigka
outdoor ads
First video killed the radio, now digital kills the print.
Just kidding, print cannot be topped. However, Lidl provides its iconic leaflet
in online format and this comes with certain advantages. Because paper beats rock
but, when it comes to weather conditions, it pretty much fails.