Konstantina Stigka  Contact
   
To do this week

  • Tidy my room
  • Buy groceries

Jack & Luna


Municipality of Thessaloniki

Creative Director: Ioannis Koutalas
Art Director: Andriana Rodakou
Copywriter: Konstantina Stigka


print ads


       

       


Abandoning pets is not a rare occasion in Greece. Countless cases of domestic animals 
ending up in the streets have been reported. This outdoor print series reflects on the reckless behavior 
of owners that treat their chosen company as disposable. 
Through striking visual analogies, it tells the stories of Jack and Luna, 
two pets once adopted and now abandoned.  

Created for the Municipality of Thessaloniki to promote responsible adoption, 
the campaign generated strong public awareness and emotional response.