25_Years
Lidl
Creative Director: Ioannis Koutalas
Art Directors: Chris Kokoris, Michalis Demelis
Copywriters: Nikolas Fanaras, Konstantina Stigka
radio spot
tv spots
At 25, you have your quarter life crisis. Or a party.
Or, in the case of Lidl, a contest in which you give money to people.
Lidl went big on celebrating for its 25 years presence in Greece.
So big that it gave in total 250.000€ to 25 winners (notice a pattern here?).
It also gave us the the chance to create these fun TVCs and radio spots.